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Creating Content For A Senior Audience

Sep 12, 2019

Creating Content For A Senior Audience

When I was hired to handle content for a leading medical alert provider back in 2013, I recognized that I had an uphill climb ahead of me. At that time, marketing to seniors was based mostly on creating fear: he worst will happen if you don't purchase this product! Although I hadn't spent much time in the senior industry, I had spent enough time with my grandparents to know that was a really outdated and presumptive way to talk to an entire population of people. It was my bel

How To Approach Your Content Strategy

Jun 28, 2019

How To Approach Your Content Strategy

When I first started my business in 2015, content was something that many businesses knew was becoming important, but didn't understand why, or how. For that reason, it was tough for me to sell my services; businesses simply didn't see the full value in the investment. Fast-forward to 2019, and you'll see that I don't have to do much convincing these days. Clients now see the inherent value in creating compelling, high-quality content, and they are ready to make the investmen

Creating Effective Blog Content For Your Business

May 8, 2019

Creating Effective Blog Content For Your Business

When I first started blogging professionally, it was just starting to shift from novelty to necessity. Today, blogging for your business is 100% a necessity--it helps you develop a stronger relationship with your customers, positions you as an expert in your field, provides more opportunities for your business to populate in a search, and can showcase your unique point of view as a brand. I have many clients who love to write, but don't realize that the way they organize the

What's Behind A Great Content Strategy?

Apr 11, 2019

What's Behind A Great Content Strategy?

I was working on content strategy for a new client and was shocked to learn that after about a year in business they still didn't really know who their target demographic was. Not long afterwards, during a potential client consultation, I also discovered that despite having ideas about a content strategy for their business, they had no idea who consisted of their target demographic. The dictionary definition of strategy (strat-e-gy, noun) is "a plan of action or policy design

Why Marketing Isn't One-Size-Fits-All

Feb 25, 2019

Why Marketing Isn't One-Size-Fits-All

I've been getting bombarded by emails lately and it's a little annoying. In the past few months, I submitted my email to a bunch of different self-proclaimed marketing experts in an effort to stay up-to-date on what others in my industry are doing, and I was shocked to find how many of them have tried to monetize their expertise without any of them really having anything new to contribute. These so-called experts all follow the same formula: boast about how they were struggli

Is 2019 The Year Of The Anti-Agency?

Jan 24, 2019

Is 2019 The Year Of The Anti-Agency?

People love to write end-of-year articles about what is going to start trending once the new year begins. In 2019, it's been predicted that space is going to be the next frontier for marketing, that data will inform creativity and that more people will be arrested for ad fraud around the world. But a recent survey about the trend of taking marketing services in-house has the data to back up the prediction. A survey put out by The Creative Group found that 60 percent of market

Tips For Perfecting Your SEO Content

Dec 18, 2018

Tips For Perfecting Your SEO Content

Often times when I talk to people about what I do, they get confused. There are many misconceptions out there about content and SEO, including: SEO only has to do with coding and the technical development of websites Content is easy to write and can be handled by anyone at the organization Content has no impact on SEO Again, for those of you who may just be skimming, the above bullet points are general confusions that people have when it comes to content and SEO. SEO and cont

Tell Me A Story

Oct 12, 2018

Tell Me A Story

I am a storyteller. I told stories in a visual way when I worked as a television and digital producer up in New York, and after moving to Philadelphia, my medium changed to the written word. Stories are all around us--every brand, every business, every entrepreneur has a story to tell. It's just a matter of finding the right one. Storytelling has ancient roots, with early humans commemorating their stories with paintings on the walls of caves, carvings onto trees, and etching

How To Create A Successful Blog For Your Business

Mar 7, 2018

How To Create A Successful Blog For Your Business

Many of my clients or even prospective clients tell me that they love to write. Many of them don't want help writing, they just want help getting organized and coming up with a strategy, which is a service I happily provide to those who need it. But more often than not, we end up talking about how to expand their ideas for blog content in order to consider the SEO implications and also to serve a definite need for their own prospective customers. When marketing professionals

Use Blogging To Grow Your Business

Jan 15, 2018

Use Blogging To Grow Your Business

There are many reasons why having a blog on your business website can be a benefit to your bottom line. The SEO implications of blogging can help you rank higher in Google searches, you can build more trust with your customers by providing them with more information, and capitalize on the additional content you're generating as a marketing tool. But how can you maximize time time spent on blogging in order to more effectively build your business? Here are three ways to ensure