Creating Content For A Senior Audience
When I was hired to handle content for a leading medical alert provider back in 2013, I recognized that I had an uphill climb ahead of me. At that time, marketing to seniors was based mostly on creating fear: he worst will happen if you don't purchase this product! Although I hadn't spent much time in the senior industry, I had spent enough time with my grandparents to know that was a really outdated and presumptive way to talk to an entire population of people. It was my bel