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Content strategy for small business


No matter what stage of business you’re in, content is a big part of your success. Without the right plan or tools in place, however, it’s easy to become overwhelmed or lose sight of why you’re creating content in the first place. All the content work I provide to my clients is strategic, thoughtful, and aimed to help you grow your business.

Content Audit

Wondering if your content is working for your business? I will do a deep-dive into your website content, blog content, social media content, and email marketing content to help you gain perspective about how effective your marketing efforts have been. In addition to providing you with feedback from “a fresh pair of eyes,” I will also give you recommendations about how you can improve your content marketing to yield better results.

Hire a content strategist

Happy Clients

“I just need to tell you I’ve never had so much freedom AND fun posting on social media for my business in my life. I have content planned out and it doesn’t feel limiting or like a have to. Thank you, thank you, thank you.”                                                                                                                     -Sarah Senan, Certified Life Coach

Content Strategy

Content strategist in Philadelphia


Creating content without a plan usually leads to chaos, procrastination, frustration, or some ultimate combination of all three. That’s where I come in. I will craft a cohesive strategy for how your brand should approach content marketing and social media. We’ll work together to identify your goals, refine your target audience segmentation with psychographic profiles, establish pillars of content for your brand, and implement a written strategy to determine the best ways to achieve your brand goals. Once the strategy is in place, we can build out a content calendar and further examine your needs for content creation moving forward.

Happy Clients

"The storytelling piece that you talk about really connects with me. Inspired by the advice you gave me, I thought about ways I can draw an authentic following of moms. Low and behold- it worked! I gained hundreds of local mom followers, interested in following our adventures as a resource for ideas for their own family."                                                                               -Courtney Fox Peters, Swaddlou

Content Strategy + Content Creation

If a content strategy isn’t enough for your business needs and you need help executing on the actual content creation , I offer ongoing services for a monthly retainer depending on the scope of your needs. All of the content will be high-quality, on brand, and incredibly effective in serving your audience and growing your business.

Content strategy to grow your business
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