A good strategy can create more synergy for a company, influence a market, and directly impact the success of the business. A poorly informed strategy, or (gasp!) no strategy at all will keep your business from achieving its full potential in the marketplace.
How can I help you?
I work with businesses of all sizes–from solopreneurs to startups to midsize and growing–to bring their creative vision to fruition and provide them with the foundation they need to grow their business.
I'm a storyteller at heart, so I can help clients identify the right stories they should be telling to the right audience in the right places. I'll help you pinpoint what is no longer serving your business when it comes to content and execute on creating new content that will yield results.
And, of course, content isn't very effective without a comprehensive strategy behind it. Together, we will work on identifying concrete goals that support your overall business and figure out how to put a plan in place to achieve those goals using high-quality content.
Although based in Philadelphia, I work with clients all over the country to provide a variety of creative services they need to build a successful business. From project-based consulting to serving as a fractional Director of Marketing, if you’re looking for someone with a brand marketing background to help you grow your business, you’ve come to the right place.
With over 20 years of experience in both the television and marketing industries, I bring a really unique perspective to the table that you won't find at an agency. As an added bonus, I love what I do and have a lot of fun doing it.
Whether you're launching your great business idea from scratch or rebranding your existing business, I'll help you identify what needs to be said (and what doesn't) in order to help you connect with your target audience.
I've been told by many of my clients that working with me is like working with a "business therapist" (is that a thing?) because I can help you get to the heart of what is ultimately holding you back from communicating effectively with your target audience.
"HYC built Walk It Like A Dog's entire marketing department from nothing. Hilary really understood the needs of a growing, local small business, and was able to provide me with a strategy to maximize my budget. Hilary developed a social media strategy and provided original blog content to get me started. She really 'taught a man to fish' by giving me the tools necessary to run a successful marketing campaign. I look forward to working with HYC more as my company continues to grow."
-Richard Miller, Walk It Like A Dog
What can you expect? Satisfaction, guaranteed.
1. The Discovery Call
Every new experience with a client starts with learning more about you, your business, your challenges, your success, and your dreams for the future.
2. The Proposal
Based on your business’ specific needs, I’ll put together a customized proposal for you that clearly lays out a roadmap for how we can achieve your goals.
3. The Strategy
Whether you’re engaging my services for brand strategy or content strategy, I approach every new client project with the same passion, attention to detail, and sense of humor.
4. The Outcome
You’ll walk away with more confidence about your position in the marketplace, clarity regarding what to say to your target audience, and a deeper sense of comfort for how to market and grow your business.
"Putting a content strategy together for us to help us hit our goals, from SEO-optimized blog posts, to e-books, to email marketing content, Hilary has seamlessly joined our team, taking things off of our plates so that we can really focus on the bigger picture and grow our business."
-Paige Coho, Medical Guardian