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Creating Content For A Senior Audience

Sep 12, 2019

Creating Content For A Senior Audience

When I was hired to handle content for a leading medical alert provider back in 2013, I recognized that I had an uphill climb ahead of me. At that time, marketing to seniors was based mostly on creating fear: he worst will happen if you don't purchase this product! Although I hadn't spent much time in the senior industry, I had spent enough time with my grandparents to know that was a really outdated and presumptive way to talk to an entire population of people. It was my bel

How To Approach Your Content Strategy

Jun 28, 2019

How To Approach Your Content Strategy

When I first started my business in 2015, content was something that many businesses knew was becoming important, but didn't understand why, or how. For that reason, it was tough for me to sell my services; businesses simply didn't see the full value in the investment. Fast-forward to 2019, and you'll see that I don't have to do much convincing these days. Clients now see the inherent value in creating compelling, high-quality content, and they are ready to make the investmen

What's Behind A Great Content Strategy?

Apr 11, 2019

What's Behind A Great Content Strategy?

I was working on content strategy for a new client and was shocked to learn that after about a year in business they still didn't really know who their target demographic was. Not long afterwards, during a potential client consultation, I also discovered that despite having ideas about a content strategy for their business, they had no idea who consisted of their target demographic. The dictionary definition of strategy (strat-e-gy, noun) is "a plan of action or policy design

Why Marketing Isn't One-Size-Fits-All

Feb 25, 2019

Why Marketing Isn't One-Size-Fits-All

I've been getting bombarded by emails lately and it's a little annoying. In the past few months, I submitted my email to a bunch of different self-proclaimed marketing experts in an effort to stay up-to-date on what others in my industry are doing, and I was shocked to find how many of them have tried to monetize their expertise without any of them really having anything new to contribute. These so-called experts all follow the same formula: boast about how they were struggli

Tell Me A Story

Oct 12, 2018

Tell Me A Story

I am a storyteller. I told stories in a visual way when I worked as a television and digital producer up in New York, and after moving to Philadelphia, my medium changed to the written word. Stories are all around us--every brand, every business, every entrepreneur has a story to tell. It's just a matter of finding the right one. Storytelling has ancient roots, with early humans commemorating their stories with paintings on the walls of caves, carvings onto trees, and etching

Be Consistent With Content

Jun 19, 2017

Be Consistent With Content

Content is king. Content is the new black. Content is the key to success. Perhaps you've heard one of these statements recently, since the importance of quality content has dominated the discussion when it comes to marketing, SEO or branding. And while quality is the operative word there, quantity also comes into play when it comes to content. Of all the mistakes I see clients make, a lack of consistency when it comes to content is the most common. Many of them set out with t

Content Marketing 101

Mar 11, 2017

Content Marketing 101

There has been alot of buzz in the marketing world over the past few years about a concept called "content marketing." In fact, the Content Marketing Institute found that 55 percent of content marketers have no idea what content marketing success or effectiveness look like. In order to understand where you are going, you have to first have to understand the basics. So, welcome to Content Marketing 101! What is Content Marketing? It sounds complicated. Content Marketing is a