How To Approach Content Strategy For Your Business
Content strategy requires you to look at the bigger picture and take a practical approach to achieving your marketing objectives.
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Hilary Young
- Sep 12, 2019
Creating Content For A Senior Audience
When I was hired to handle content for a leading medical alert provider back in 2013, I recognized that I had an uphill climb ahead of...
Hilary Young
- Apr 11, 2019
What's Behind A Great Content Strategy?
I was working on content strategy for a new client and was shocked to learn that after about a year in business they still didn't really...
Hilary Young
- Feb 25, 2019
Why Marketing Isn't One-Size-Fits-All
I've been getting bombarded by emails lately and it's a little annoying. In the past few months, I submitted my email to a bunch of...
Hilary Young
- Oct 12, 2018
Tell Me A Story
I am a storyteller. I told stories in a visual way when I worked as a television and digital producer up in New York, and after moving to...
Hilary Young
- Jun 19, 2017
Be Consistent With Content
Content is king. Content is the new black. Content is the key to success. Perhaps you've heard one of these statements recently, since...
Hilary Young
- Mar 11, 2017
Content Marketing 101
There has been alot of buzz in the marketing world over the past few years about a concept called "content marketing." In fact, the...
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