I am a storyteller. I told stories in a visual way when I worked as a television and digital producer up in New York, and after moving to Philadelphia, my medium changed to the written word. Stories are all around us--every brand, every business, every entrepreneur has a story to tell. It's just a matter of finding the right one. Storytelling has ancient roots, with early humans commemorating their stories with paintings on the walls of caves, carvings onto trees, and etching

So many people think that SEO is solely about the technical components of how a website is built, but content has a big impact on your search results. And it's not just any content; you should invest in content that is high-quality, thoughtful and useful to your readers. Here are three ways you can start thinking differently about how to approach SEO when it comes to your small business: Audit Your Content Many people only think about their onsite content once, during the sta

As a marketing and content consultant for small business, I have seen my fair share of bad ego-driven decisions and mistakes made by people with the best of intentions. Two most common both have a big impact on your SEO ranking. Mistake #1: Confusing User Experience One of the most common problems I see is business owners not having a grasp on what makes for a good user experience on their website. Mostly, this happens because small business owners organize a site in a way th

Content is king. Content is the new black. Content is the key to success. Perhaps you've heard one of these statements recently, since the importance of quality content has dominated the discussion when it comes to marketing, SEO or branding. And while quality is the operative word there, quantity also comes into play when it comes to content. Of all the mistakes I see clients make, a lack of consistency when it comes to content is the most common. Many of them set out with t

My first foray into the world of SEO was back in 2013, when I was working for a small business on their newly installed marketing team. Google had placed the company under penalty in 2012 for black hat SEO tactics, which was a fancy way of saying that they, like many other companies at the time, found a way to cheat the system. In order to help with the effort to pull the company I was working for out of penalty, it was necessary for me to learn the most radical changes that

In this digital, uber-connected world we live in, it's essential to the growth of your business to have the right first impression when people come to your website. More often than not, I see small business owners make many mistakes in how they communicate with customers and potential customers through their website. Content is often overlooked until it's not; when businesses hit a wall, or are looking to expand, it's near-impossible to achieve success without the right conte