When I first started blogging professionally, it was just starting to shift from novelty to necessity. Today, blogging for your business is 100% a necessity--it helps you develop a stronger relationship with your customers, positions you as an expert in your field, provides more opportunities for your business to populate in a search, and can showcase your unique point of view as a brand. I have many clients who love to write, but don't realize that the way they organize the

Many of my clients or even prospective clients tell me that they love to write. Many of them don't want help writing, they just want help getting organized and coming up with a strategy, which is a service I happily provide to those who need it. But more often than not, we end up talking about how to expand their ideas for blog content in order to consider the SEO implications and also to serve a definite need for their own prospective customers. When marketing professionals

There are many reasons why having a blog on your business website can be a benefit to your bottom line. The SEO implications of blogging can help you rank higher in Google searches, you can build more trust with your customers by providing them with more information, and capitalize on the additional content you're generating as a marketing tool. But how can you maximize time time spent on blogging in order to more effectively build your business? Here are three ways to ensure

So many people think that SEO is solely about the technical components of how a website is built, but content has a big impact on your search results. And it's not just any content; you should invest in content that is high-quality, thoughtful and useful to your readers. Here are three ways you can start thinking differently about how to approach SEO when it comes to your small business: Audit Your Content Many people only think about their onsite content once, during the sta

When you run a small business, the small fires that have to be put out on a daily basis can make it difficult to focus on boosting your marketing efforts. I understand the hesitation to invest in the potentially time-consuming practice of blogging on a regular basis, but the benefits far outweigh any anxiety about time. And as far as money goes, according to HubSpot, 52 percent of companies who blog "indicated that leads from this channel were 'below average cost'" for inboun