BLOG | HilaryYoungCreative

Oct 5, 2019

Lady Bosses I Love: Cheldin Barlatt Rumer

I first connected with Cheldin Barlatt Rumer in a women's group on Facebook, and she invited me to be a guest on her online talk show, "This Is It TV." I wasn't sure what to expect, or how to prepare and I was admittedly frazzled when, on the day of the interview, there was lots of rain. Despite showing up with frizzy hair, Cheldin was warm, inviting, reassuring, and lovely. She also happens to be incredibly smart, driven, and passionate about helping people grow their busine

Hilary Young

Aug 28, 2019

Lady Bosses I Love: Heather Gunn-Rivera

I was introduced to Heather through a mutual friend (another featured Lady Boss, Amanda Alappat!), and I love what her business is all about: taking the intimidation factor out of working out and making the gym a more supportive, community experience. Despite her background as a physical trainer, Heather is truly an entrepreneur at heart. In addition to the Grassroots Fitness Project, she has founded 5 other organizations! Heather Gunn-Rivera: Grassroots Fitness Project What

Hilary Young

Jul 24, 2019

Lady Bosses I Love: Julie Salvano

It turns out that I was a big fan of Julie Salvano long before I met her. Just like Serena Scanzillo, Julie and I met in a Facebook group for Solopreneurs, but I was already familiar with her business because I have taken my kids to her classes! Rhythm Babies is a wonderful early education music program here in Philadelphia, with regular classes spread out at kid-friendly establishments throughout the city. If you have kids under the age of five in the city, I highly recommen

Creating Effective Blog Content For Your Business

Hilary Young

May 8, 2019

Creating Effective Blog Content For Your Business

When I first started blogging professionally, it was just starting to shift from novelty to necessity. Today, blogging for your business is 100% a necessity--it helps you develop a stronger relationship with your customers, positions you as an expert in your field, provides more opportunities for your business to populate in a search, and can showcase your unique point of view as a brand. I have many clients who love to write, but don't realize that the way they organize the

Hilary Young

Apr 23, 2019

Lady Bosses I Love: Lorraine Daley

Lorraine and I first met at a friend's wedding. She was not attending as a guest, however; she, along with her husband Greg, was the wedding photographer. Since my husband and I were planning a wedding at the time, I was paying close attention to how they approached their work and I also just thought they looked pretty damn cool. We ended up hiring Lorraine (and Greg) to be our wedding photographers and were so pleasantly surprised to become friendly with them both in the pro

Hilary Young

Mar 14, 2019

Lady Bosses I Love: Samantha Klein

I first met Samantha when I was planning my wedding in 2013 and needed a makeup artist. She was recommended to me through a mutual friend and I remember when she showed up at my apartment for the trial session, it was like we had always been friends. She was easy to be around and very talented--qualities I always look for in new friends! In the years since, I've gotten to know Sam very well. She is kind, generous, funny, and one of the most hard working women I know. Every da

Hilary Young

Jan 31, 2019

Lady Bosses I Love: Courtney Gessin

Courtney is one of my oldest and dearest friends. We grew up together, which means we've gone from having sleepovers and talking about boys, to launching businesses and having daughters of our own (who have become friends!). Courtney has a pretty incredible professional story that started back when we were in high school. Courtney was recommended by the principal of our school to work with a young woman who had experienced a stroke and lost much of her speech function. Their

Hilary Young

Jan 24, 2019

Is 2019 The Year Of The Anti-Agency?

People love to write end-of-year articles about what is going to start trending once the new year begins. In 2019, it's been predicted that space is going to be the next frontier for marketing, that data will inform creativity and that more people will be arrested for ad fraud around the world. But a recent survey about the trend of taking marketing services in-house has the data to back up the prediction. A survey put out by The Creative Group found that 60 percent of market

What Do You Do? How To Perfect Your Pitch

Hilary Young

Dec 6, 2018

What Do You Do? How To Perfect Your Pitch

I remember when I was first starting out on my own I would break out into a cold sweat when people asked me what I did for a living. My talents were wide ranging and I had trouble defining everything that I was doing for my clients in a clear and concise way. This also meant that I lacked confidence while trying to explain myself. Certainly not an ideal situation at a networking event. Was I a freelancer? A consultant? A business owner? Did I handle creative marketing? Social

Four Actionable Small Business Tips For Women

Hilary Young

Apr 30, 2018

Four Actionable Small Business Tips For Women

As a small business owner and a woman, I am in a unique position to help pay it forward. Whether that means troubleshooting business issues, setting realistic goals and priorities, launching new products and services or expanding their brand reach, I have loved being able to help other women in similar positions find success. My work as a Marketing Coach for female business owners and entrepreneurs has been incredibly rewarding in so many different ways. For those of you who

Fake It Til You Make It: The Truth About Imposter Syndrome

Hilary Young

Apr 16, 2018

Fake It Til You Make It: The Truth About Imposter Syndrome

I attended a wonderful event last week for an old coaching client whose business is really starting to take off. Something she said when addressing the small group of women she had gathered for the event really stuck with me, namely because it is something that I have struggled with myself. She said that she feels like she's faking it, like the business isn't real, and it's something that still feels a little foreign to her. I told her that feeling is actually quite normal fo

How To Create A Successful Blog For Your Business

Hilary Young

Mar 7, 2018

How To Create A Successful Blog For Your Business

Many of my clients or even prospective clients tell me that they love to write. Many of them don't want help writing, they just want help getting organized and coming up with a strategy, which is a service I happily provide to those who need it. But more often than not, we end up talking about how to expand their ideas for blog content in order to consider the SEO implications and also to serve a definite need for their own prospective customers. When marketing professionals

Hilary Young

Oct 24, 2017

Lady Bosses I Love: Fallyn Smith

In the newest installment of "Lady Bosses I Love," I will introduce you to Fallyn Smith, who was my college roommate and remains one of my dearest friends, despite the fact that we live on different coasts. In addition to being one of the best people I have ever known, Fallyn is also completely unstoppable. By trade, Fallyn is a Licensed Social Worker, and runs a social and emotional health program for an elementary school system in San Francisco. As if that wasn't awesome en

Why Aren't There More Women Entrepreneurs?

Hilary Young

Jun 28, 2017

Why Aren't There More Women Entrepreneurs?

When I first thought about the idea of launching my own business, I doubted myself. It wasn't my business idea that I doubted, it was my ability to actually run the day-to-day operations successfully. Having been a creative person my entire life, I just had never really thought of myself as being business minded. In retrospect, of course, those fears seem completely irrational. But many women seem to also suffer from a crisis of confidence when it comes to going out on their

Hilary Young

May 10, 2017

Why Building The Right Brand Is Essential To Your Success

Out of sheer curiosity, I decided to Google the 2016 profits of Toyota and Mercedes-Benz recently. And what did I discover? Toyota made roughly $252 billion in 2016 and Mercedes-Benz brought in a mere $97 billion. Does that surprise you? It surprised me a little. As two vastly different car brands, with two vastly different price points and target markets, I had started thinking about how, with the right brand message for the right audience, it could be possible to find immen

Lady Bosses I Love: Cheldin Barlatt Rumer

Lady Bosses I Love: Heather Gunn-Rivera

Lady Bosses I Love: Julie Salvano

Creating Effective Blog Content For Your Business

Lady Bosses I Love: Lorraine Daley

Lady Bosses I Love: Samantha Klein

Lady Bosses I Love: Courtney Gessin

Is 2019 The Year Of The Anti-Agency?

What Do You Do? How To Perfect Your Pitch

Four Actionable Small Business Tips For Women

Fake It Til You Make It: The Truth About Imposter Syndrome

How To Create A Successful Blog For Your Business

Lady Bosses I Love: Fallyn Smith

New Series: Lady Bosses I Love

Why Aren't There More Women Entrepreneurs?

Why Building The Right Brand Is Essential To Your Success

Coaching For Women Entrepreneurs