Branding

Hilary Young

How to Create a Brand That Connects

Creating a brand isn’t just determining your colors and fonts, and logo, a great brand that connects with people is so much more than that.

Hilary Young

How Branding and Marketing Go Hand-in-Hand

Brand strategy is the overarching concept that drives everything, but you can’t push the brand forward without applying a marketing strategy

Hilary Young

Brand Strategy: Essentials for Long-Term Success

Whether you’re launching a new business or are a veteran business owner, learning how to think about your brand in a strategic way is an...

Hilary Young

3 Signs Your Brand Messaging Sucks

Just because it's a new year (hello, 2022!), doesn't mean your brand is kicking it off with confidence. Everyone wants to start the new...

Hilary Young

Why Brand Strategy and Content Strategy Are Now One and the Same

When one of my favorite clients, Torchlight Technology Group, asked me to come on board as their interim Director of Brand Strategy, I...

Hilary Young

Why You Need to Know Yourself & Your Audience for Marketing Success

Branding is often solely thought of as how a business describes or presents themselves to the world. While that's not an inaccurate...

Hilary Young

When Is The Right Time To Rebrand?

Evolution is necessary for survival, both in life and in business. In life, these changes might also be marked by milestones, such as a...

Hilary Young

How to Create Personas For Your Audience

Yes, that's me: center stage as Sandy Dumbrowski in Grease. I was a theatre kid, so when I first started working in marketing and had to...

Hilary Young

Brand Messaging: Because Words Matter

Words matter. How you communicate as a brand can make a huge difference in your level of success. And it all starts with brand messaging.

Hilary Young

The Best Brands Are Based In Authenticity

I love working on branding and rebranding projects for clients. It's part creativity and part therapy; you have to be willing to think...