Just because it's a new year (hello, 2022!), doesn't mean your brand is kicking it off with confidence. Everyone wants to start the new...

When one of my favorite clients, Torchlight Technology Group, asked me to come on board as their interim Director of Brand Strategy, I...

Branding is often solely thought of as how a business describes or presents themselves to the world. While that's not an inaccurate...

Evolution is necessary for survival, both in life and in business. In life, these changes might also be marked by milestones, such as a...

Yes, that's me: center stage as Sandy Dumbrowski in Grease. I was a theatre kid, so when I first started working in marketing and had to...

Words matter. How you communicate as a brand can make a huge difference in your level of success. And it all starts with brand messaging.

I love working on branding and rebranding projects for clients. It's part creativity and part therapy; you have to be willing to think...

If you're trying to rethink your content strategy for 2020, Hilary Young Creative can help.

I remember when I was first starting out on my own I would break out into a cold sweat when people asked me what I did for a living. My...

I am a storyteller. I told stories in a visual way when I worked as a television and digital producer up in New York, and after moving to...