Branding

Sep 15, 2020

When Is The Right Time To Rebrand?

Evolution is necessary for survival, both in life and in business. In life, these changes might also be marked by milestones, such as a m...

How to Create Personas For Your Audience

Hilary Young

Aug 12, 2020

How to Create Personas For Your Audience

Yes, that's me: center stage as Sandy Dumbrowski in Grease. I was a theatre kid, so when I first started working in marketing and had to ...

Hilary Young

Aug 11, 2020

Brand Messaging: Because Words Matter

Words matter. How you communicate as a brand can make a huge difference in your level of success. And it all starts with brand messaging.

The Best Brands Are Based In Authenticity

Hilary Young

Jul 12, 2020

The Best Brands Are Based In Authenticity

I love working on branding and rebranding projects for clients. It's part creativity and part therapy; you have to be willing to think ou...

Hilary Young

Dec 20, 2019

Rethinking Your Approach to Content

If you're trying to rethink your content strategy for 2020, Hilary Young Creative can help.

What Do You Do? How To Perfect Your Pitch

Hilary Young

Dec 6, 2018

What Do You Do? How To Perfect Your Pitch

I remember when I was first starting out on my own I would break out into a cold sweat when people asked me what I did for a living. My t...

Hilary Young

Oct 12, 2018

Tell Me A Story

I am a storyteller. I told stories in a visual way when I worked as a television and digital producer up in New York, and after moving to...

Hilary Young

Aug 31, 2017

The Importance of Messaging When Building A Brand

Throughout my career, I've helped many clients either navigate a rebrand, or build a brand from scratch. But a brand is much bigger than ...

Hilary Young

May 10, 2017

Why Building The Right Brand Is Essential To Your Success

Out of sheer curiosity, I decided to Google the 2016 profits of Toyota and Mercedes-Benz recently. And what did I discover? Toyota made r...

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