Big brand marketing mistakes are all around us, and there are many lessons businesses of all sizes can learn from their failures.

Need to create marketing content that connects with audiences? Empathy and authenticity will help you get there.

Looking for ways to build a brand community? Here are 5 tips you can try (and they don't include social media!)

Are you thinking about building a personal brand? Here are 4 reasons why you should.

Brand strategy and content strategy are not the same, but they do complement each other well and are vital for your business' success.

A brand strategy course for small businesses can help take your marketing to a whole new level.

In all my years working as a brand strategist, I’ve never gotten so many notifications pop up on LinkedIn about companies looking to hire...

Should your brand speak publicly about tough topics? That depends on your answers to these three questions.

There’s a lot of advice on the internet about how to successfully market your brand, but there's no one-size-fits all formula for success.

There isn’t a definitive success formula for brand marketing, which unfortunately means that brands have to learn by trial and error.