Hilary YoungJan 123 Signs Your Brand Messaging SucksJust because it's a new year (hello, 2022!), doesn't mean your brand is kicking it off with confidence. Everyone wants to start the new...
Hilary YoungSep 1, 2021Why Brand Strategy and Content Strategy Are Now One and the SameWhen one of my favorite clients, Torchlight Technology Group, asked me to come on board as their interim Director of Brand Strategy, I...
Hilary YoungMay 18, 2021Why You Need to Know Yourself & Your Audience for Marketing SuccessBranding is often solely thought of as how a business describes or presents themselves to the world. While that's not an inaccurate...
Hilary YoungSep 15, 2020When Is The Right Time To Rebrand?Evolution is necessary for survival, both in life and in business. In life, these changes might also be marked by milestones, such as a...
Hilary YoungAug 12, 2020How to Create Personas For Your AudienceYes, that's me: center stage as Sandy Dumbrowski in Grease. I was a theatre kid, so when I first started working in marketing and had to...
Hilary YoungAug 11, 2020Brand Messaging: Because Words MatterWords matter. How you communicate as a brand can make a huge difference in your level of success. And it all starts with brand messaging.
Hilary YoungJul 12, 2020The Best Brands Are Based In AuthenticityI love working on branding and rebranding projects for clients. It's part creativity and part therapy; you have to be willing to think...
Hilary YoungDec 20, 2019Rethinking Your Approach to Content If you're trying to rethink your content strategy for 2020, Hilary Young Creative can help.
Hilary YoungDec 6, 2018What Do You Do? How To Perfect Your PitchI remember when I was first starting out on my own I would break out into a cold sweat when people asked me what I did for a living. My...
Hilary YoungOct 12, 2018Tell Me A StoryI am a storyteller. I told stories in a visual way when I worked as a television and digital producer up in New York, and after moving to...