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The Difference Between Brand Strategy and Business Strategy (And Why You Need Both)
Do you know the difference between brand strategy and business strategy? The distinction is critical to success.

Hilary Young
May 21


Big Name Brand Marketing Mistakes (And Lessons We Can Learn From Their Missteps)
Big brand marketing mistakes are all around us, and there are many lessons businesses of all sizes can learn from their failures.

Hilary Young
Feb 25


Content That Connects: The Role of Empathy in Marketing
Need to create marketing content that connects with audiences? Empathy and authenticity will help you get there.

Hilary Young
Nov 22, 2024


How to Build a Strong Community For Your Brand
Looking for ways to build a brand community? Here are 5 tips you can try (and they don't include social media!)

Hilary Young
Oct 16, 2024


Do I Need A Personal Brand? Here Are 4 Reasons You Should Consider It.
Are you thinking about building a personal brand? Here are 4 reasons why you should.

Hilary Young
Jul 29, 2024


Do You Need a Brand Strategy and a Content Strategy? Absolutely.
Brand strategy and content strategy are not the same, but they do complement each other well and are vital for your business' success.

Hilary Young
May 28, 2024


Want to Grow Your Business? This Brand Strategy Course Can Help.
A brand strategy course for small businesses can help take your marketing to a whole new level.

Hilary Young
Feb 27, 2024


Why Brand Strategy Is More Important Than Ever
In all my years working as a brand strategist, I’ve never gotten so many notifications pop up on LinkedIn about companies looking to hire...

Hilary Young
Nov 22, 2023


Should Your Brand Speak Publicly About Tough Topics?
Should your brand speak publicly about tough topics? That depends on your answers to these three questions.

Hilary Young
Oct 18, 2023


Creative Ways to Approach Marketing Your Brand
There’s a lot of advice on the internet about how to successfully market your brand, but there's no one-size-fits all formula for success.

Hilary Young
Sep 20, 2023
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