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Many of my clients come to me with many misconceptions about how to approach email marketing. One of the biggest misconceptions is whether or not email marketing is actually an effective method of reaching customers and clients. In fact, email marketing is still one of the most prevalent methods of communication for marketing departments in both B2B and B2C industries.
According to a report compiled by The Radicati Group, a market research firm based in California, there are currently 2.6 billion email users worldwide, and is expected to hit the 3 billion mark by 2020. The report also noted that "In 2016, the number of business and consumer emails sent and received per day [totaled] over 215.3 billion, and is expected to grow at an average annual rate of 4.6% over the next four years, reaching over 257.7 billion by the end of 2020."
Email seems pretty relevant now, doesn't it?
Relevant or not, the truth of the matter is that unless you know the best ways to utilize email marketing for your business, it will cease from being an effective means of communication and just become noise.
So, Let's Break Through The Noise
Luckily, there are many organizations that compile data on the most effective ways to utilize email. Here are some stats to consider:
Email Is A Powerful Tool
An email campaign is 6 times more likely to get a click-through than you are from a tweet. (via Campaign Monitor)
You are 40 times more likely to acquire new customers with email than Facebook or Twitter. (via McKinsey)
When it comes to promotional content 72% people prefer to receive it via email, as opposed to 17% who prefer social media. (via MarketingSherpa)
Increase Your Open Rate
Open rate is highest when companies send two emails per month. (via Database Marketing Institute)
The best date and time to send B2B emails in order to get a response is 8am on a Tuesday morning (via Entrepreneur)
The best date and time to send B2C emails in order to get a response is 6am on a Saturday morning (via Entrepreneur)
Focus on Subject Lines
33% of people use the subject line of an email in order to decide whether or not to open it (via Hubspot)
Keep subject lines to fewer than 50 characters to ensure that it translates well on mobile (via Hubspot)
Be careful about using language that comes off as being spammy, such as "Buy Now" or "Free" in the subject line (via Constant Contact)
Make sure that the subject line and the content of your email are in alignment, if you make false promises it will lead to a high unsubscribe rate (via Hubspot)
Call In The Pros
If you've been struggling to see results from your current email marketing strategy, or don't know how to launch an email marketing program on your own, it's time to call in the pros. At HYC, we'll help you figure out the best ways to communicate with your target market through email. Contact us today to get started!