I love working on branding and rebranding projects for clients. It's part creativity and part therapy; you have to be willing to think outside the box, but also take a long, hard look at your own values (as a person or a company). It takes self-reflection, stillness, and a whole lotta thoughtfulness in order to craft brand messaging with a solid foundation. Although the process can be hard, the reason behind it is simple: humans want authentic connection. This is especially t