Content

Hilary Young

Things to Consider Before Creating Content For Your Business

There are many different theories out there about the best ways to create content for your business, but which will have the biggest impact?

Hilary Young

The Best Ways to Market Your Brand

There’s so much advice on the internet, it’s hard to know which is worth following and which is worth forgetting. This is especially true...

Hilary Young

Content Strategy Basics: Make Your Content Work For You

A content strategy allows you to stay focused on specific goals your business wants to achieve and allows you to work smarter, not harder.

Hilary Young

Why Brand Strategy and Content Strategy Are Now One and the Same

When one of my favorite clients, Torchlight Technology Group, asked me to come on board as their interim Director of Brand Strategy, I...

Hilary Young

Do Demographics Still Matter For Businesses?

I recently came across a fascinating Opinion column in the Washington Post written by Phillip N. Cohen, a sociology professor at the...

Hilary Young

Improve The ROI On Your Content Marketing

A content strategy is an essential, but often overlooked, aspect of a wider marketing strategy.

Hilary Young

Why You Need to Know Yourself & Your Audience for Marketing Success

Branding is often solely thought of as how a business describes or presents themselves to the world. While that's not an inaccurate...

Hilary Young

Planning Great Content for Your Business

During my Client Discovery Calls, I talk to business owners about their challenges when it comes to branding, content, and marketing....

Hilary Young

How to Create Personas For Your Audience

Yes, that's me: center stage as Sandy Dumbrowski in Grease. I was a theatre kid, so when I first started working in marketing and had to...

Hilary Young

Rethinking Your Approach to Content

If you're trying to rethink your content strategy for 2020, Hilary Young Creative can help.