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Hilary Young
Jul 12, 2022
How Branding and Marketing Go Hand-in-Hand
Brand strategy is the overarching concept that drives everything, but you can’t push the brand forward without applying a marketing strategy
Hilary Young
Jun 8, 2022
Brand Strategy: Essentials for Long-Term Success
Whether you’re launching a new business or are a veteran business owner, learning how to think about your brand in a strategic way is an...
Hilary Young
Jan 12, 2022
3 Signs Your Brand Messaging Sucks
Just because it's a new year (hello, 2022!), doesn't mean your brand is kicking it off with confidence. Everyone wants to start the new...
Hilary Young
Sep 1, 2021
Why Brand Strategy and Content Strategy Are Now One and the Same
When one of my favorite clients, Torchlight Technology Group, asked me to come on board as their interim Director of Brand Strategy, I...
Hilary Young
May 18, 2021
Why You Need to Know Yourself & Your Audience for Marketing Success
Branding is often solely thought of as how a business describes or presents themselves to the world. While that's not an inaccurate...
Hilary Young
Sep 15, 2020
When Is The Right Time To Rebrand?
Evolution is necessary for survival, both in life and in business. In life, these changes might also be marked by milestones, such as a...
Hilary Young
Aug 12, 2020
How to Create Personas For Your Audience
Yes, that's me: center stage as Sandy Dumbrowski in Grease. I was a theatre kid, so when I first started working in marketing and had to...
Hilary Young
Aug 11, 2020
Brand Messaging: Because Words Matter
Words matter. How you communicate as a brand can make a huge difference in your level of success. And it all starts with brand messaging.
Hilary Young
Jul 12, 2020
The Best Brands Are Based In Authenticity
I love working on branding and rebranding projects for clients. It's part creativity and part therapy; you have to be willing to think...
Hilary Young
Dec 20, 2019
Rethinking Your Approach to Content
If you're trying to rethink your content strategy for 2020, Hilary Young Creative can help.
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