There isn’t a definitive success formula for brand marketing, which unfortunately means that brands have to learn by trial and error.

Creating a brand isn’t just determining your colors and fonts, and logo, a great brand that connects with people is so much more than that.

Brand strategy is the overarching concept that drives everything, but you can’t push the brand forward without applying a marketing strategy

Whether you’re launching a new business or are a veteran business owner, learning how to think about your brand in a strategic way is an...

Just because it's a new year (hello, 2022!), doesn't mean your brand is kicking it off with confidence. Everyone wants to start the new...

When one of my favorite clients, Torchlight Technology Group, asked me to come on board as their interim Director of Brand Strategy, I...

Branding is often solely thought of as how a business describes or presents themselves to the world. While that's not an inaccurate...

Evolution is necessary for survival, both in life and in business. In life, these changes might also be marked by milestones, such as a...

Yes, that's me: center stage as Sandy Dumbrowski in Grease. I was a theatre kid, so when I first started working in marketing and had to...

Words matter. How you communicate as a brand can make a huge difference in your level of success. And it all starts with brand messaging.