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What We Can Learn From These Brand Marketing Missteps
There isn’t a definitive success formula for brand marketing, which unfortunately means that brands have to learn by trial and error.

Hilary Young
Jul 17, 2023


How to Create a Brand That Connects
Creating a brand isn’t just determining your colors and fonts, and logo, a great brand that connects with people is so much more than that.

Hilary Young
Nov 17, 2022


How Branding and Marketing Go Hand-in-Hand
Brand strategy is the overarching concept that drives everything, but you can’t push the brand forward without applying a marketing strategy

Hilary Young
Jul 12, 2022


Brand Strategy: Essentials for Long-Term Success
Whether you’re launching a new business or are a veteran business owner, learning how to think about your brand in a strategic way is an...

Hilary Young
Jun 8, 2022


3 Signs Your Brand Messaging Sucks
Just because it's a new year (hello, 2022!), doesn't mean your brand is kicking it off with confidence. Everyone wants to start the new...

Hilary Young
Jan 12, 2022


Why Brand Strategy and Content Strategy Are Now One and the Same
When one of my favorite clients, Torchlight Technology Group, asked me to come on board as their interim Director of Brand Strategy, I...

Hilary Young
Sep 1, 2021


Why You Need to Know Yourself & Your Audience for Marketing Success
Branding is often solely thought of as how a business describes or presents themselves to the world. While that's not an inaccurate...

Hilary Young
May 18, 2021


When Is The Right Time To Rebrand?
Evolution is necessary for survival, both in life and in business. In life, these changes might also be marked by milestones, such as a...

Hilary Young
Sep 15, 2020


How to Create Personas For Your Audience
Yes, that's me: center stage as Sandy Dumbrowski in Grease. I was a theatre kid, so when I first started working in marketing and had to...

Hilary Young
Aug 12, 2020


Brand Messaging: Because Words Matter
Words matter. How you communicate as a brand can make a huge difference in your level of success. And it all starts with brand messaging.

Hilary Young
Aug 11, 2020
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