All of my clients are struggling with two things: figuring out effective ways to communicate their value to potential customers and growing their business online.
My approach to both branding and content (and life, for that matter) is simple: be authentic, foster connection, and build community. My superpower is that I have the ability to help others learn how to apply those same principles to their businesses, whether you're a solopreneur or an enterprise-level corporation.
Taking You From Chaos to Clarity
I help brands get more strategic about how they leverage their value proposition, define (or refine) their target audiences, and determine how they want to communicate with prospects and clients. I work with businesses who are:
(a) just starting out and need a full brand identity
(b) have experienced a plateau in sales and can't figure out why
(c) who have evolved significantly in growing their brand and need a new identity
(d) on a hamster wheel of content creation without seeing a significant ROI or increase in sales
If you're struggling to define or redefine who you are as a brand, we can work together to explore how to communicate your value to consumers and leverage that in the marketplace.
When you are no longer seeing an ROI on your content marketing, it's time to invest in a strategy that will help you stop spinning your wheels and start getting smarter about what you're producing.
It's not always necessary to have a full-time strategic marketer on your team, but if you're looking to enhance your current marketing efforts or bring in a fractional head of marketing, I can help.
5 Fun Facts About Me
I worked in television for a decade and served as an assistant to two different celebrities: Deborah Roberts (ABC News, 20/20 in 2001) and Stephen Colbert (The Colbert Report 2005-2008).
I started HYC when I was 7 months pregnant with my first child (because I'm crazy like that).
One of the best pieces of work advice I have ever received came from comedian David Cross: "When you're just starting out and have no agent or manager, you have to advocate for yourself. If you can't tell people why they should hire you, no one else will."
I'm a very proud #girlmom and a big advocate for women in general.
I love yoga, hiking, barre classes, my Peloton, and a really good glass of wine.
Speaking & Events
As both a branding expert and a woman-owned business, I love being able to provide my insights and years of experience to panel discussions, virtual events, presentations, and podcasts.
SIMPLY JUICY TRAVEL
"I first came to Hilary with an idea about a brand I wanted to build from the ground up. I had so many different ideas, it was hard for me to get started on my own. But she did a really great job of identifying exactly what I wanted to accomplish and helping me stay focused on achieving it."
"Putting a content strategy or us to help us hit our goals, from SEO-optimized blog posts, to e-books, to email marketing content, Hilary has seamlessly joined our team, taking things off of our plates so that we can really focus on the bigger picture and grow our business."
DR. BUZZ MINGIN
THE STRESS DOCTOR
" I always struggled with figuring out how to create a more streamlined brand that others could easily understand and buy into. Once I hired Hilary, however, she was able to get to the heart of the service I provide to clients and create brand language around it that made it easier for others to understand and connect with. Thanks to Hilary, my brand is now something that I'm proud to share with the world."