Do you feel like you’re on a hamster wheel when it comes to creating content for your business? Are you overwhelmed by all your content options and feel paralyzed about your content marketing? Do you hate thinking about how to create content for your business?

 

You’re not alone. If you don’t have a content strategy in place, you’re choosing to work harder instead of smarter. Since content is an essential component of marketing a business, if you’re not approaching it strategically it can lead to a loss of business, stagnant growth, and wasting time, money, and resources.

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What you’ll learn:

• The main components that go into creating a content strategy for your business

• How to set the right goals when it comes to determining content success

• The best ways to think about your target audience personas

• How to create content pillars for your brand

• The most important types of content you should be creating to see the biggest return on your investments

• How to get all your content creation organized